The elite will have their own magazine soon.

Billionaire to set up magazine for snobs

Mikhail Prokhorov — whose wealth is estimated at around $22 billion — plans to spend $150 million setting up a magazine, website and television station called Snob, the general director of the new venture told Reuters on Wednesday.

“It’s for people who are successful and those who want to be successful,” said Andrei Shmarov, who will run Snob.

I found their first cover: