Blogs are far from the death knell for the traditional media as is sometimes claimed. Still, even those traditional sources are beginning to explore the relationship between the two.
The Associated Press announced two agreements Tuesday — one that will tie its news stories to the rapidly growing world of blogs and another that will help guide readers to newspaper Web sites.
Under the first, Technorati Inc., the leading search engine for blog postings, will provide links to blogs that cite AP stories.
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Technorati will search blogs for postings that include links to AP stories. Links to those postings will be available along with the original AP stories on 440 member Web sites served by AP Hosted News, a service that uses AP servers to display AP content on member sites. There also will be a box featuring the “Top Five Most Blogged About” AP stories.
Clicking on the links takes the reader to a Technorati page listing the relevant blogs. Revenue from ads on the page will be shared by Technorati and the AP, but the revenue is not expected to cover more than the cost of the project, said Kristie Bouryal, AP’s deputy director of online for U.S. newspapers.
Interesting.
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